Social Media Training

Skill level: Beginner and Intermediate

Recommended for: Marketers wanting to develop foundational social media skills in strategy, community, content, and advertising.

You’ll learn:

• Optimizing social media profiles
• Creating a social media strategy
• Growing a community of loyal fans
• Best practices for content marketing
• The basics of social media advertising

Social Media Marketing Foundations | LinkedIn Learning

The course is divided into 7 sections each with its own quiz to prove your proficiency. The videos are quick and to the point–the longest video is only 3 minutes and 25 seconds long.

However, this does leave a lot to be desired if you were looking for anything in-depth.

Cost: Free

Length: 52 minutes

Skill level: Beginner

Recommended for: People looking for a basic overview of social media marketing and aren’t interested in a recognized certification.

You’ll learn:

• Developing a social media strategy
• Defining your audience
• Choosing the right channels
• Publishing best practices
• Building and maintaining a community
• Selling on social media
• Measuring activity
• Innovating with social media marketing

Social Media Marketing Fundamentals | eMarketing Institute

Most courses use videos as part of their format, but eMarketing only provides an eBook for their curriculum.

This is a great option if you learn better by reading instead of watching videos.

There are 25 chapters including a glossary and sample questions for the exam. It covers basic topics like what is social media to more advanced content like social analytics.

Cost: Free

Length: 165-page eBook

Skill level: Beginner

Recommended for: People who prefer to read instead of watch videos

You’ll learn:

• How to reach your audience
• Get your audience engaged with your content
• How to incorporate blogging into your strategy
• Creating a social media strategy
• How to evaluate social media performance
• Tools for managing social media

Social Media Marketing | Acadium

This course has 35 beginner-friendly lessons on how to use Facebook, Twitter, Instagram, Google, Yelp, and LinkedIn.

You’ll also get to sign-up for Tasks which help you build a portfolio of your newly acquired skills.

The course is fairly basic and designed for people not familiar with social media.

Cost: Free

Length: Varies

Skill level: Beginner

Recommended for: People looking to get started with social media and are completely new to it

You’ll learn:

• Setting up social media profiles
• Creating and publishing social media posts
• Developing a social media strategy
• Tips and tricks to stand out from the crowd
• Automating your posts
• Measuring engagement
• Managing user reviews

Fundamentals of digital marketing | Google

Fundamentals of digital marketing will cover every aspect of marketing your business online.

SEO, social media, content marketing, and web analytics are just a few topics this course will teach you.

While there are some deep dives, most of the content only covers the basics. Once you pass the 40-question exam, you’ll receive an industry-recognized certification.

Cost: Free

Length: 40 hours

Skill level: Beginner

Recommended for: Social media managers looking to gain a comprehensive overview of digital marketing

You’ll learn:

• Analytics and data insights
• Business strategy
• Content marketing
• Display advertising
• E-commerce
• Email marketing
• Local marketing
• Web and mobile optimization
• Search Engine Marketing (SEM)
• SEO
• Social Media
• Video

Social media marketing courses: intermediate to advanced

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